LinkedIn just recently released a new feature on their mobile app: Stories!
LinkedIn Stories allows members to post pictures or videos of their everyday lives to share with their communities. This feature is similar to the Stories we see on Instagram and Snapchat, in the way that they disappear 24 hours after being posted.
Now for the real question… should you be using this new feature?
The short answer is yes.
Using the Stories feature will help you connect with your community and build deeper relationships with them! It is a fun, lighthearted way to share an update to your connections without it having to be perfect, or being attached to your profile forever.
Stuck on what to use Stories for? Here are a few ideas:
- Share Q&As featuring thought leaders
- Share customer testimonials
- Use stories as a new customer success channel
- Highlighting your office culture
- Taking your community along with you as you run your business
If you have any questions about LinkedIn Stories, or want some help on what you should post, contact our Director of Marketing, Kensie, at firstname.lastname@example.org or 972-433-0635.