To survive the slowdown of business from COVID-19, resilience, innovation, agility, and empathy should be marketers’ tools. As consumers’ lifestyles are adapting to staying at home, marketers must proactively reach out to them where they are. Here is how you can adjust your marketing strategy:
- Anticipate customer needs- Social distancing can lead to stress, boredom, anxiety, and a sense of loneliness. This makes it crucial to identify individual consumer needs and address them before it becomes a problem area.
- Leverage technology- It has become a challenge to meet customer needs, and you must think about how best to serve customers with limited resources and social distancing constraints.
- Focus on customer satisfaction more than ever- In worrying time likes these, brands must focus on instilling confidence in customers, by providing them with the means to cope with the situation, furnishing the right information, and going beyond to help customers. Being empathetic and prioritizing customer experience will help your brand stand out and help you build a loyal customer base.
Need assistance with your marketing strategy? Contact Mackensie Soechting at mackensie@smartofficeusa.com or 972-433-0635.
Written by Mackensie Soechting.
