Marketing your small business doesn’t need to cost thousands of dollars! As a small business owner, you might not have that money anyway. Before you throw your money at a consultant to do your marketing for you, consider trying these 5 marketing tips for small businesses that cost NOTHING except time.
- Create social media accounts
If your company isn’t on social media yet, it’s time to sign up! At Smart Office USA, we encourage everyone to join LinkedIn. Other social media platforms are up to your discretion because they depend on your target audience.
- Build a referral network
Get to know other small business owners and partner up with them to help each other out! Build relationships and stick together.
- Write thank-you notes
Showing appreciation for your customers, vendors, and employees goes a long way. It’s a little touch that makes your business more memorable and personable.
- Spruce up your email signature
Your email signature is seen by everyone you’re in contact with via email, so make sure it includes some useful information! Include your website, phone number, social media profiles and any other information you want to get out there.
- Create an email newsletter
Many email marketing providers have free level accounts: take advantage of this by creating a useful email newsletter for your current and potential customers. Every month or week, send out a helpful email newsletter with company news, interesting external articles, product sales, or other information that your customers would find useful. This helps keep you top of mind.
Written by Mackensie Soechting.